Celebrate

Creating cookbooks

Celebrate Australia was designed and produced for V-ZUG Australia. The cookbook provides instructions for creating unique recipes developed by the V-ZUG Gourmet Academy. Publishing a cookbook is a way for V-ZUG to connect professional chefs with their customers, making sure that each automatic recipe delivers perfect results.

Nikki M Group provided tailored publishing services including:

publication design
cover design
editorial services
project management
typesetting
print management.

Photograph of the publication design and food styling in a large double-page image.

Celebrate is a cookbook that connects professional chefs with V-ZUG customers.

Publication design

Celebrate was designed as an integral part of the consumer experience, providing training, guidance and cooking inspiration. For Nikki M Group, it was important for us to design the cookbook so that it was synonymous with the V-ZUG brand. We achieved this by:

using fonts and typography that aligned with the V-ZUG brand
removing applied colour to emphasise the food styling
arranging text and images in a clear and uncluttered layout to make recipes easy to follow
providing generous whitespace to create balance and hierarchy throughout the publication
formatting text so that it is precise and consistent
using margins to frame images and connect them with recipes
showcasing the food styling so that it captures the theme of the photoshoot.

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Print management

Celebrate was printed in Australia. Nikki M Group provided V-ZUG with print management services, which included technical advice and logistics. We defined print specifications, output, print process and delivery.

Print management services included:

Paper: Selecting paper stock
Internals: Full colour offset
Cover: Protective matte laminate with spot gloss UV on the title
Binding: Section-sewn, soft cover
Distribution: Delivery into Australia and the UK.

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Publications for marketing and promotion

Creating a publication that improves customer experience can be a cost efficient and effective way to market and promote your brand. If you need to communicate with your customers, talk to Nikki M Group about tailored publication design services for your next project.