Style guides

Brand guidelines

Use our price guide to estimate costs for developing brand assets into a formal style guide.

Small

Style guide from

$2000

  • Consultation
  • 10 sections
  • File assets

Medium

Style guide from

$3800

  • Consultation
  • 20 sections
  • File assets

Large

Style guide from

$5400

  • Consultation
  • 30 sections
  • File assets

Features

Small Medium Large
Number of sections 10 20 30
Consultation hours 3 6 12
Feedback rounds 2 2 2

Choose sections

About the brand

Defining the brand. Who you are, what you stand for and where you came from.

About us

Summary of business in terms of size, type, processes and goals.

Our history

Key events and milestones that have shaped business growth. Projected future goals.

Our values

Beliefs, philosophies and principles that drive your business.

Our personality

Company DNA. Differentiation from competitors. What makes your business unique.

Voice and style

Guidance on how to communicate in a distinctive voice.

Tone and voice

How you sound. How you communicate ideas. How you connect.

Taglines

Capture and summarise brand promise, brand values and brand experience.

Editorial style

Guide to grammar, spelling, punctuation and formatting.

Brand logo

The heart, soul and centre of your identity.

The concept

Dissecting the meaning and purpose behind the logo design.

Primary logo

The main logo used consistently across the brand.

Alternative logos

Secondary variations of the logo. Enables flexibility for repurposing across diverse media.

Mono variation

Single colour version of the logo.

Logo size

Outlines minimum size for legibility.

Clear space

Blank area that surrounds the logo. Ensures legibility. Helps the logo stand out.

Background control

Placement of the logo against backgrounds.

Common errors

What not to do. Avoid these errors to ensure the logo is always displayed correctly.

Brand colours

Colour sets you apart and is key to brand recognition.

Primary colour palette

Specified colour combinations. Vital for brand recognition.

Secondary colour palette

Adds depth to the brand and compliments the primary palette.

Using tints

Brand colour tint variations.

Approved colour pairings

Achieve colour contrast and legibility.

Typography

Approved typefaces and guidance for use.

Primary typeface

The most prominent typeface associated with the brand.

Weights

Variations of the primary typeface in terms of width, spacing and style. Creates hierarchy.

Secondary fonts

For cases where the primary typeface may not be available to use.

Using type

Tips for usage. Build dynamic, interesting and on-brand compositions with type.

Common errors

What not to do. Avoid these errors to ensure type is always used correctly.

Visual style

Ingredients for on-brand layouts and composition.

Graphic elements

Shapes, patterns and textures. Increase brand recognition and flexibility.

Basic photography

A brief outline of photographic style. May include tone, framing and composition.

Photography

Guidelines on photographic composition, content, tone and usage.

Tone

The feeling of a photograph. Tips on lighting, colour and subject matter.

Framing

Positioning and perspective. Guidelines to shooting angles and cropping photographs.

Composition

Interaction between elements in the frame. How to arrange content to create interest.

Examples

Bringing it all together. How it looks and feels across various subjects.

Brand collateral

Specifications for brand assets.

Business cards

Design specifications for business cards. Composition, margins, text and imagery.

Letterhead

Alignment, margins and paper stock.

Signage

Design guidelines for business signage. Ensuring consistency across various formats.

Merchandise/uniforms

Guidelines for using brand elements on apparel.

Website

Branding specifications for the web.

Social media

Mock-up of social media profiles. May include avatars and cover images.

Prices are in Australian dollars and are GST exclusive. Prices are to be used as a guide and are not considered a formal quotation. Does not include logo design or copywriting.

Price guide

Number of sections:   

Size:

 

Projects

Business
  • Corporate identity
  • Signage
  • Stationary
Startups
  • Marketing collateral
  • Logo development
  • Website
Finance
  • ASX announcements
  • Annual reports
  • Investor presentations
Government
  • Campaigns
  • Communications
  • Publications
Retail
  • Point of sale
  • Window wraps
  • Branded products
Industry
  • Brochures
  • Vehicle livery
  • Social engagement

Price list

Contact us for a formal quotation.

Logo design

Developing a logo design for your brand or product.

Basic from

$1500

Concept design

The early phase of the design process, in which we outline the form and function.

Starting from

$1200

Consultation

Advice, guidance or technical support. In person, phone or via video conference.

Per hour

$150

Product development

Defining the physical characteristics of a product ready for design and costing.

Per hour

$150

Prices are in Australian dollars and are GST exclusive. Prices are to be used as a guide and are not considered a formal quotation.

Branding essentials

Visual identity

Your business,
your style

Package deals

Tailored to your budget
and individual needs

Marketing collateral

Business assets
and branding

Common questions

What is a style guide?

A style guide is a set of standards and guidelines that defines the way a brand looks, sounds and feels. It provides a well considered outline of brand elements and attributes that can be carried out across your business. The style guide ensures consistency and coordination – various people can be employed across the brand all driven by one common core framework.

The style guide provides the ingredients for a brand’s visual identity and is open to creative growth and innovation.

Why do we offer essential brand packages?

We offer branding packages to align with individual needs. You may add extra elements to your package as needed, allowing your brand to develop and grow with your business.

How much does it cost to create a style guide?

Our website provides flexible options for costing style guides, allowing you to specify which elements you would like to include for your brand. The style guide pricing calculator offers an estimate based on the sections you require.

For all other options, please contact us for a formal quotation.

Can you help me to start a style guide?

Nikki M Group values a collaborative approach in building brand strategies.

If you want to develop design concepts or communicate core businesses objectives, contact us to make an appointment.

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