Nikki M Group provides graphic design services for publication and visual communications such as:
educational texts
corporate reports
technical manuals
marketing material.
As a service provider our goal is to understand the unique qualities of each project and apply design, typesetting, production and creative services accordingly.
Nikki M Group collaborates to:
pitch design concepts
problem solve
apply corporate identity
deploy consistent style
communicate objectives
share experience, skills and service
improve quality and productivity.
From minute objective typographic detail to subjective qualities of colour, design is ever present.
Development
Nikki M Group provides flexible and customised services where design enhances content. In evaluating design we consider:
Nikki M Group consider design in the following ways:
procedures a blueprint for following instructions
meaning conceptual ideas and rationale
visual language style represented by design principles and elements
cradle to grave life cycle
lifestyle human behaviour, condition and the environment.
From minute objective typographic detail to subjective qualities of colour, design is ever present. The qualities of design perform many tasks including:
form identity
convey ideas
give purpose
cause action
direct and persuade.
Although design is not always lineal, dividing the task into stages can help to make sure expectations and milestones are met. Here are three stages that can define the design process.
Stage 1: Concept development
Concept development involves research and exploration, and is a chance to dream, expand and fantasise. Concept development is the cornerstone on which strong foundations are laid and includes:
brainstorming ideas
looking at competition
defining preference
establishing goals
forming strategy
developing values
understanding audience
working prototypes.
Stage 2: Production
Production is the sweat and tears and is the opportunity to:
write content
create graphics
work ideas
test concepts
define products
set agenda
add value
create community.
Stage 3: Implementation
This stage is time to reflect, tweak, execute, edit, refine, clean-up and deploy. This is where products come to life and often involves:
