Nikki M Group designed the South Eastern Melbourne Primary Health Network (SEMPHN) Annual Report 2018. The report was prepared for Australian federal and state governments and is available to the general public.
Nikki M Group provided services including:
SEMPHN wanted the report to:
SEMPHN works primarily on behalf of the Australian Government to improve local health care. The SEMPHN region covers a population of 1.5 million. Their key priorities are mental health, Aboriginal and Torres Strait Islander health, population health, health workforce, digital health, aged care, and alcohol and other drugs. In 2018 they provided $54.9 million into programs including $29 million into mental health.
Initially the Annual Report was to be typeset and then proofread. In consultation with SEMPHN, Nikki M Group determined that it would be more efficient to provide a thorough edit before typesetting. The report underwent a structural edit and copy edit. More time was allocated to editing before typesetting, which reduced the overall time it would have taken to proofread and make changes once typeset.
The goal of the cover was to represent the people living in the region and to avoid stereotypical images of doctors in scrubs or a clinical environment. The image chosen for the cover focuses on health and wellbeing associated with families, outdoor activities, parks and a clean environment.
The annual report is presented in a landscape format and designed with balanced margins and multi-column layout. This helped to:
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Design elements in the report help to break the layout into smaller sections, create hierarchy and reinforce identity.
Design elements include:
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